You’re probably asking why you’d bother to get your website high ranking. Well, if your website was put up as a hobby or for social purposes, it probably wouldn’t matter much to you. But to commercial websites or even those that rely on revenue generated by hits to keep the web site up and running, it matters a lot. Whether you like it or not, there are expenses associated with keeping a web site running. Higher ranking can be equated with higher hits or site visits. And hits are the lifeblood of web sites.
Website design is probably the most significant element in helping a site attain a good search engine ranking. It is usually the websites that observes good design principles and offer quality content that obtains high ranking from the search engines.
Website visitors more often take to the design of the site, than any other feature. The elements of visual design, which includes layout, images, typography, color scheme and white spaces create the first impression on any given site. High quality images and graphics create an impression of better quality products or services. It seldom fails to impress visitors who often make snap decisions to make a purchase based on the appearance of a website alone.
In order for a website design to obtain a better search engine ranking, the objectives set as the reason for creating the site must be clearly defined and understood, not only by the organization but also the website developer. The site should be designed to fulfill the objectives set. It should be the objective that drives the design and content of the site.
The website size also bears a significant impact on web rankings. Search engines favor content, so it is a difficult task indeed to obtain high search engine rankings if the web site if composed of only a few web pages. Along with this, the correct use of HTML Meta tags becomes essential. Although offering visitors a more aesthetically pleasing reception by using images and graphics may look like a reasonable option, it is the most difficult to optimize for search engines. The search engine robots are unable to read graphic or animation texts. A reasonable amount of textual content is highly suggested.
Anyone can make a great website design. However, if no one finds it or visits it, it hardly serves a purpose. It’s like building a very beautiful house, but with no doors to let anyone in.
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